As you may have heard earlier this week we ended our Kickstarter campaign for Ray’s the Dead. It was a very difficult decision, one that we didn’t come to lightly but we think it was the right move to make.
We wanted to start off by saying Ray’s the Dead is still very much alive and kicking! We are more excited than ever about this game! Secondly, we wanted to say a big “THANK YOU!” again to everyone that backed us during the Kickstarter as well those of you who took the time to promote the campaign! We can’t begin to tell you how much that support means to us. That said we’d like to let you know a little more about the reasons that we didn’t let the Kickstarter run to completion.
As we mentioned in our final update to backers we have some great news to be announced in the next couple of weeks. While we are super excited about these announcements, their timing just didn’t line up with the Kickstarter like we expected making it very difficult for us to communicate aspects of the campaign to potential backers. At the same time the campaign was drawing closer to its end and we realized that we weren’t communicating the essence of Ray’s the Dead in a clear and concise way. We needed to refine our message to really make the Kickstarter the success that it needed to be. With these factors in mind we made the strategic decision to end the campaign so that we could regroup as a team and assess the overall picture.
Over the next few months we will be working on the game, contemplating what we’ve learned from Kickstarter and formulating an improved approach to how to successfully crowdfund Ray’s the Dead. Rest assured we are committed to our vision of Ray’s the Dead and won’t be compromising that vision for funding.
Once again, we are extremely grateful to those of you that have supported us. We are glad we were able to connect with you, and convey to you the promise of our project.
More info will be revealed in the coming months! Thank you for your interest, and your support!
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